Curriculum Vitae and Résumé

Mathias Funder Phone: 60604088 | Skype:mfunder | Email:mathias.funder@gmail.comIn short

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Client Director 2014 – Present

Resume:

  • Client team lead and business development responsible.
  • Marketing strategy development with global clients, from analysis to execution plan
  • Digital Marketing consulting
  • Paid, owned and earned media planning
  • Omni channel and consumer journey consulting
  • Analysis and insights
  • Business science, sales modeling and ROI
  • Business intelligent
  • Client management
  • 360 media strategies and planning
  • Budgeting and forecasting

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Client Director 2014 – Present

Resume:

  • Client team lead and business development responsible.
  • Marketing strategy development with global clients, from analysis to execution plan
  • Digital Marketing consulting
  • Paid, owned and earned media planning
  • Omni channel and consumer journey consulting
  • Analysis and insights
  • Business science, sales modeling and ROI
  • Business intelligent
  • Client management
  • 360 media strategies and planning
  • Budgeting and forecasting

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Digital Marketing Manager Dynaudio Group, 2013 – 2014

Resume:

  • Lead on developing the digital marketing strategy based on the overall business strategy
  • Responsible for the digital integration in the product and brand development across business units
  • Developing and delivering an omni-channel platform through out all touch points, including a new web platform with a shop component
  • Securing strong digital marketing tactics together with experts in social media, search etc. 
  • Analyzing and reacting on consumer journey and buying process behavior 
  • Creating content strategy according to the digital plan including a global digital marketing toolbox for local markets
  • Setting and securing deliverables on business KPIs
  • Analyzing day to day effort and constantly optimizing to improve on ROI 
  • Securing a strong digital infrastructure in order to deliver on the digital strategy
  • Management designers, developers and content resources
  • Stakeholder management

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Digital Strategy Manager at LEGO Group, 2011 – 2013

Resume:

  • Managing and developing the overall digital strategy for various LEGO portfolios
  • Key player in creating overall marketing strategy together with the project teams.
  • Creating engaging digital concepts based on deep understanding in consumer behavior and user experience.
  • Lead on digital development, concept and execution as a part of the overall communication strategy.
  • Creating user experience design and running tests
  • Project management involving a complex combination of internal and external partners.
  • Great understanding in navigating with a global perspective, but also focusing on local market needs.
  • Stakeholder and account management.
  • Managing intellectual properties and relationships to global partners.

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Marketing Manager at Just Eat Denmark, 2009 – 2011

Resume:

  • Overall responsible for Just Eat Denmark marketing
  • Brand Management and measuring of brand KPIs
  • Strategic communication development
  • Online activities, SEO, PPC, SMM, DM, E-CRM, Affiliates,
    Relationship management with strategic partners
  • Market and consumer behavior analysis
  • Great experience with working with media and advertising agencies
  • Multi media planning experience, especially TV and digital.
  • Handling and developing press releases.
  • Responsible for 3 employees

Proven track record with significant increase in core business and brand KPIs.

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Marketing Coordinator/Campaign Manager at dba.dk (eBay inc.) 2006 – 2009

Resume:

  • Online campaign coordinator
  • Affiliate manager
  • Social media management
  • Corporation with advertising agency
  • Market and costumer research

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Key Account Manager (Den Blå Avis A/S) 2004 – 2006

Resume:

  • Key account managing at various media agencies selling inventory on dba.dk
  • Great insight and learning in negotiation prices and understanding customer needs.

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Education

Grand Diploma in marketing management (HD A) 2008 – 2010

Business strategies, consumer behavior, market research, industrial marketing, marketing planning.

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Overall skills

Developing communication strategies

Brand Management

Wide understanding of marketing management as well on strategic and tactical level

Managing and working with media and advertising agencies

Great experience in digital marketing, PPC, SMM, Affiliates, e-CRM,

Strong communication skills written and spoken

Motivating and holistic leadership.

 

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